Governor Schwarzenegger may be wise to look to San Diego high school teacher Tom Farber with help solving the state budget crunch. Faced with a sliced budget for school supplies, including printing, Farber turned to a little product placement to fill the gap:
At 3 cents a page, his tests would cost more than $500 a year. His copying budget: $316. But he wanted to give students enough practice for the big tests they’ll face in the spring, such as the Advanced Placement exam.
“Tough times call for tough actions,” he says. So he started selling ads on his test papers: $10 for a quiz, $20 for a chapter test, $30 for a semester final.
San Diego magazine and The San Diego Union-Tribune featured his plan just before Thanksgiving, and Farber came home from a few days out of town to 75 e-mail requests for ads. So far, he has collected $350. His semester final is sold out.
More at USA Today.